Oct. 29, 2004
LGE's Andrew Oh the first Asian to be awarded an annual MAA Worldwide Globes Awards
LG Electronics' Andrew Oh the first Asian to be awarded recognition as International Marketer of the Year at the fifth annual MAA Worldwide Globes Awards
(Seoul, Korea– October 26, 2004): Mr. Andrew Oh (30, Global Brand Manger for Telecommunications Equipment & Handset manufacturer, LG Electronics) has received the honor of the 2004 International Marketer of the Year award at the fifth annual GLOBES Awards for the Marketing Agencies Association (MAA) Worldwide. The event took place in Fairmont Turnberry Isle Resort in Aventura, Florida, USA on October 26. He is both the first Asian and the youngest individual to have received this honor.
Mr. Oh's accomplishments include increasing global corporate profile and promoting related sports industries that had not been attractive to the sports marketing industry prior to LG's sponsorship. He achieved these results through planning and executing the LG Action Sports Championships, which is now considered to be the Olympics of the extreme sports industry. He further utilized this area as a new and powerful global marketing platform for LG Electronics by engaging the extreme sports spirit as part of the LG mobile brand personality. Since 2003, LG Electronics has been the title sponsor of LG ASC, a truly global competition between extreme sports professional athletes and has thus successfully and effectively promoted its brand to audiences of millions in 180 countries in a short period of time.
The second LG ASC established the event as a cornerstone for reputable and influential action sports and LG Electronics decided to expand efforts to a truly global level as a strategically important marketing platform by hosting qualifying events in the USA, Asia, Latin America and Europe.
Mr. Oh commented, "I have been very happy to deliver LG mobile's innovative, cutting-edge, inspiring, challenging, young and dynamic brand personality to the global target group through LG ASC sponsorship. I am honored to receive this award from the MAA Worldwide and thank LG ASC for the opportunity. I must forward this trophy on to the executives at LG Electronics, ASA Event and East Marketing, as they showed full support in successful completion of this event."
" I hope this award may contribute to a shift in Korean companies' mindset on sports sponsorship, from limited sports such as golf and soccer to various sports that can be connected to the desired brand image", he commented.
Mr. Neil Contess, President of MAA Worldwide said, "Andrew H. Oh, international marketing manager for Korea-based LG Electronics, receives the 2004 International Marketer of the Year Award. This award goes to the individual who has impacted the marketing industry in a significant way either in his own country of residence or internationally. The award recipient must have a proven track record of personal and professional success. Oh's accomplishments include building a new and powerful global marketing platform for his company that is now utilized worldwide in all of LG's offices. Mr. Oh has truly earned this award with distinction" The Be the Reds 2002 Korean World Cup Campaign was conducted by TBWA and was a great achievement in the history of the Korean marketing industry, taking the 2003 Grand Prix Best of the Best award.
LG ASC 2004 was successfully held on September 10-12 in the USA and LG Electronics is hosting qualifying tours for 2005 around the world. The LG Action Sports Asian Tour starts in Beijing and Shanghai, China on October 16-24 and the CYON Championships at COEX in Seoul, Korea on October 30-31. ### About International Marketer of the Year Since 1989, the Marketing Agencies Association Worldwide has awarded this recognition to an individual who has impacted the marketing industry in a significant way either in his or her own country of residence or internationally.
About Marketing Agencies Association Worldwide: MAAW The Marketing Agencies Association Worldwide (MAA) has provided promotional education, information, and opportunities to build long-term relationships among agencies since 1973, while acting as a network provider for marketers by hosting international conferences providing in-depth knowledge on promotion and representing to promote the social status of marketing agencies'. Currently, the company maintains over 86 members, including multinational corporations and internationally recognized advertising agencies. Within Korea, East Marketing and Jeil Communications Inc. and FM Communication are members of this association.
About LG Electronics, Inc. LG Electronics, Inc. (CEO: S.S. Kim, 06657.KS) was established in 1958 as a pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 75 overseas subsidiaries and marketing units around the world. With annual total revenue of more than $29.9 billion US (consolidated), LG Electronics comprises three main branch operations: Digital Display & Media, Digital Appliance, and Telecommunication Equipment & Handsets. The LG Telecommunication Equipment & Handset division provides total solutions ranging from wired and wireless handsets to telecommunications equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / cdma2000) wireless systems. LG Electronics'goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com
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